C.D. Leganés and SportyTV Join Forces: The Leading African Broadcaster Becomes the Club’s Main Lateral Sponsor
SportyTV, Africa’s premier sports broadcaster, has entered into a landmark partnership with C.D. Leganés, securing its position as the club’s main lateral sponsor until the end of the 2024/25 season. This collaboration cements SportyTV’s commitment to bringing the best of European football closer to millions of fans across Africa while elevating its global presence.
SportyTV has revolutionized the way African audiences experience football. As the continent’s leading sports television network, it boasts a strong presence in countries such as Ghana, Nigeria, and South Africa, offering free access to top-tier European football, including LALIGA EA SPORTS, and other prestigious international competitions like the Premier League, Serie A or Bundesliga, among others. With its cutting-edge programming and unparalleled reach, SportyTV has become the beating heart of football broadcasting in Africa.
From the highly anticipated match against Real Madrid at the Santiago Bernabéu, SportyTV’s branding will be prominently displayed on the lateral section of C.D. Leganés’ first-team jerseys, a prime placement that amplifies its global visibility. Beyond the kit sponsorship, SportyTV will activate a series of innovative campaigns designed to engage its vast African audience, further strengthening the bond between C.D. Leganés and one of the most passionate football communities in the world. With this agreement, the Madrid-based club completes its sponsorship lineup, seizing the final available spot on its kit with a truly game-changing partner.
More Than a Sponsorship: A Commitment to African Football’s Future
This alliance goes beyond branding—it is a bold statement of intent. C.D. Leganés and SportyTV are bridging the gap between African talent and European football, offering a stage for young, aspiring footballers to have their stories told. By leveraging SportyTV’s massive reach, this partnership elevates C.D. Leganés’ profile across the continent and reinforces its connection with one of the richest talent pools in the world.
C.D. Leganés Business Director expressed his enthusiasm about the partnership:
“Our alliance with SportyTV goes far beyond a sponsorship deal. This is a strategic partnership that will integrate across multiple club verticals, offering us a powerful gateway into one of the world’s most important football markets. We are delighted to finalize this agreement and look forward to a long-lasting relationship.”
Miguel Puche, Brand Director at Sporty Group, emphasized the groundbreaking nature of the partnership:
"SportyTV is the bridge that connects Africa with the best of European football. Together with C.D. Leganés, we want to bring the passion of LaLiga to African fans and give visibility to the continent’s talent. We are very proud to build a bond that will unite cultures, emotions, and dreams through sport."
With SportyTV at the forefront of the African football revolution, this partnership is set to leave a lasting mark on the sport, the continent, and the future of global football storytelling.
