In line with the club's ongoing growth process, C.D. Leganés has completed a project it has been working on for several months with the aim of strengthening its brand and, while maintaining the same essence, projecting the club from a more authentic, rebellious, and ambitious perspective.
With this launch, C.D. Leganés is positioning itself as a club that proudly challenges the world from the outskirts of Madrid through authenticity, closeness, and creativity. These characteristics have historically defined the club, its fans, and the city of Leganés, and are now highlighted in this new brand identity with the mission of attracting all those who want to experience the excitement of feeling soccer up close and the same pride and ambition of those who have been doing so since 1928.
The closeness of the club and everyone who is part of it is reflected in all areas, both on the pitch and at a social, corporate, and institutional level. The pride of being from Leganés in Madrid is one of our most cherished flags, and the culture of ambition is what has allowed this club to achieve milestones that were once unimaginable. These three are the fundamental pillars of a brand that will be expressed, among other things, through a new website and a new typeface that stands out for its finishes, inspired by the characteristic angles of the crest, which remains unchanged and will continue to be the club's most important symbol.
All this work has been carried out in collaboration with Summa Branding, a globally recognized consulting firm that has worked with major sports organizations, and has involved the participation of key stakeholders (fans, employees, journalists, companies, etc.), whom the club thanks for their involvement, as their feedback has been essential in shaping the final version of the new brand identity.
This evolution is yet another reflection of the organization's growth and positions it as a modern and daring brand, ready to face the new challenges of the world of soccer.
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